For coaches and authors

Your method, practised daily.

HabitCrafts turns the book, course or framework you already teach into small daily practices your clients actually keep. And you see who is still practising before your next session.

In development with a small group of founding partners.

Thursday
Good morning, Dana
From your coach's chapter 3"Before reacting, name the request underneath the complaint."
Two-minute plan for the dayDone at 7:42
Name the request underneathIn your next hard conversation
● Kept 9 of the last 10 days

Press and hold the ring to check in

The gap between sessions

Insight fades by Thursday.

Clients leave a session clear and committed. A week later, the work hasn't happened, and you spend the first twenty minutes rebuilding momentum. You can't be there between sessions. Your method can.

Mon
Tue
Wed
Thu
Fri
Sat
Mon

A typical week without support: two days of follow-through, then nothing until the next session.

How it works

From the page to a practice, in your words.

1

Bring your material

A chapter, a worksheet, a course module. We draft small daily practices from it. You edit and approve every one.

"Before reacting, name the request underneath the complaint."
Name the request underneath
2

Invite your clients

Invites are free and unlimited. Clients practise in a calm app with one small check-in a day, tied to your lesson, not to a generic streak.

3

Bring it into the session

See who is practising and where they stalled, so the next call starts from what actually happened.

Dana
PriyaStalled Wed
Sam
Your material, your clients

Built for people whose method is the business.

Your IP stays yours

Your material is only ever shown to your clients. No marketplace, no reuse, no training other people's programs on it.

Private stays private

Clients see what you can see when they accept. Their personal reflections are never shared with you.

Nothing disappears

Archived clients keep read-only access to their history, and you can export your data at any time.

It sits inside your offer

Use it as part of the coaching or program you already sell. Your clients know it as your practice, not ours.

Pricing

Pay for clients who practise, not for invitations.

Simple per-client pricing, no tiers and no caps. Founding partners help shape the product and get a lasting discount, agreed in writing.

Mark Lichman
Why I'm building this

Coaching changed how I live. The hard part was Thursday.

I'm Mark Lichman, a product leader with fifteen years in healthtech and startups. After a hard stretch in 2021, working with coaches rebuilt my health and my mindset. What made it stick wasn't the sessions alone. It was small practices between them. HabitCrafts is that, for your clients.

Founding partners

Help shape it, with your own material.

We're working with a small group of coaches and authors who teach a clear method. Tell us about yours and we'll set up a call.

It's free to start and I do the building.

Thank you.

I'll read this myself and reply within a couple of days to find a time to talk.